Arnold Investigative Services Brand and Website Design
Arnold Investigative Services was a new business that needed to establish credibility and professionalism from the start. The goal of the website was to create trust and legitimacy for a private investigator targeting clients connected to government and professional sectors.
The owner had a clear idea of the desired tone, color direction, and overall vibe. I translated that input into a cohesive brand identity and digital presence. I designed the visual identity, created a branding guide, and built a clean, straightforward website that communicated services and experience without unnecessary complexity.
While the site copy was provided by the owner, I structured and designed the content to support clarity, trust, and ease of use. The final result positioned the business as credible, professional, and established—despite being newly launched.
My Role:
Lead Designer (Brand, UI, and Digital Design)
Responsibilities:
Brand Identity • UX/UI Design • Website Design • Visual Direction • Content Structure • Local Presence Setup
Deliverables:
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Logo design
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Branding guide (color, typography, and visual direction)
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Website user interface and layout design
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Website build
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Business card design
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Google Business Profile setup
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Visual consistency across digital and print materials
Project Challenges
Establishing Credibility for a New Business
Arnold Investigative Services was launching as a brand-new business with no existing public presence. The website needed to immediately convey legitimacy, professionalism, and trust to prospective clients, particularly those connected to government or regulated industries.
Low-Maintenance Requirement
The owner required a website that would not need ongoing updates or technical maintenance. The design and structure had to be simple, durable, and self-contained, with no reliance on frequent content changes or complex functionality.
Translating a Vision into a Cohesive Brand
While the owner had a clear idea of the desired tone, color direction, and audience, there was no established brand system. The challenge was to translate those preferences into a cohesive visual identity that felt authoritative without appearing generic or overdesigned.
My Approach
I approached this project with credibility and longevity as the primary goals. Because the business was new and the site needed to require no ongoing maintenance, the design had to feel established, professional, and durable from launch.
I began by developing a simple brand system based on the owner’s preferred tone, color direction, and target audience. The visual direction was intentionally conservative and structured to appeal to clients connected to government and professional sectors.
The website was designed and built as a straightforward, static experience. Content provided by the owner was organized into a clear hierarchy, with an emphasis on clarity, trust, and ease of navigation. All design decisions prioritized stability and low maintenance over unnecessary features.
The Process
Discovery and Direction
I began by reviewing the owner’s goals, preferred tone, color direction, and target audience. The focus was on creating a professional presence that would immediately feel credible to government and professional clients.
Brand and Visual Design
Using that direction, I designed a simple brand identity and visual system that felt authoritative and understated. The branding was documented in a guide to ensure consistency across the website and printed materials.
Website Build and Setup
The website was designed and built as a low-maintenance, static experience. Content provided by the owner was structured into a clear hierarchy, and the final site was launched alongside a Google Business Profile to establish a reliable online presence from day one.
Style Guide
A complete brand style guide was created before development to define color, typography, spacing, icon usage, and layout rules. This established a clear visual direction and ensured consistency across the website and printed materials as the business launched.
Color System
The color system was designed to support clarity, professionalism, and visual consistency across digital and print use. Colors were selected to reinforce trust and authority while remaining understated and durable over time.
Typography
Typography was selected to reflect the brand’s professional tone while remaining clean and readable across web and print applications. The system supports consistency without requiring ongoing updates.
The site navigation was designed to be simple and direct, allowing visitors to quickly understand services and contact the business. Page templates were intentionally limited to keep the site stable and easy to maintain.
Core components were reused consistently across the site, creating a predictable experience without requiring ongoing updates or redesigns.
Results
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Established a professional brand and digital presence for a new business
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Created immediate credibility and trust for government and professional audiences
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Delivered a stable, low-maintenance website that required no ongoing updates
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Provided consistent branding across web and printed materials
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Enabled local visibility through Google Business Profile setup