Product Packaging & Visual System |FranklyNumb®
I designed the visual system and product packaging for Frankly Numb, the first tattoo numbing cream to receive ADA approval. Work includes primary packaging, supporting product formats, and system-consistent marketing assets.
My Role:
Lead Designer
Medium:
Product Packaging • Print • Digital
Deliverables:
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Primary product packaging (box)
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Secondary sachet packaging
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Custom iconography system
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Typography and color system
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System-consistent marketing assets
Visual System
The visual system establishes clear hierarchy and consistency across regulated product formats. Color, typography, and iconography support legibility, compliance, and repeatable use across packaging and supporting materials.
Color System
The color system supports strong contrast and product recognition across physical and digital applications.
Typography
Typography supports clear hierarchy and consistent reading across packaging and supporting materials.
Packaging System
The packaging system applies the visual rules across multiple product formats while maintaining clarity and consistency. Hierarchy adapts between box and sachet packaging without breaking the system.
Social & Merchandise
The visual system extends to supporting social graphics and merchandise while maintaining consistency with the core packaging.
