Landing Page and Digital Advertising Design for SleepPak®
Landing page design was the focus of this SleepPak® digital promotion project, which included an Adobe XD layout, ClickFunnels build, email graphics, and social advertising graphics. SleepPak® needed a focused sales experience that could present the product clearly and keep the promotion consistent across the customer journey, from advertisements and emails to the final landing page.
My Role:
Lead Designer — Brand Identity, E-Commerce U.I., Packaging & Launch Assets
Responsibilities:
Landing Page Design • ClickFunnels Build • Email Graphics • Social Advertising Graphics • Digital Production
Deliverables:
- Landing page design
- ClickFunnels page build
- Email graphics
- Social advertising graphics
- Product promotion graphics
- Digital production files
Project Challenges
Creating One Clear Sales Path
The project needed a focused landing page that explained the product, guided the customer through the offer, and kept the page simple enough for a direct promotion.
Keeping the Design Consistent Across Channels
The landing page, email graphics, and social advertising graphics needed to feel connected so the promotion looked like one campaign instead of separate pieces.
Designing Within ClickFunnels
The final page had to work inside ClickFunnels, so the design needed to balance the original Adobe XD layout with the limits of the platform build.
My Approach
I approached SleepPak® as a focused digital promotion instead of a full brand build. The goal was to create a clear landing page and supporting graphics that could move someone from interest to action without making the experience feel scattered.
I designed the landing page in Adobe XD first so the layout, content flow, and visual direction were established before building in ClickFunnels. From there, I created matching email and social advertising graphics so the promotion stayed consistent across the full digital path.
The Process
Landing Page Layout
I designed the landing page in Adobe XD first, organizing the product offer, key selling points, supporting visuals, and calls to action into a clear page flow.
Interface and Product Design
After the layout was established, I built the landing page in ClickFunnels and adjusted the design where needed to work within the platform.
Supporting Digital Graphics
I created matching email graphics and social advertising graphics so the promotion stayed visually consistent across the full customer path.
The landing page was designed around a focused product promotion. I organized the content so the offer, product benefits, supporting visuals, and calls to action were easy to follow from top to bottom.
The design started in Adobe XD before being built in ClickFunnels, which helped keep the page structure clear while still accounting for the limits of the platform.
The landing page was structured to keep the product offer easy to follow without overloading the page. The layout used clear sections, product visuals, benefit-focused content, and repeated calls to action so the promotion could move someone from interest to the next step.
Email and Social Advertising Graphics
The supporting graphics were created to keep the promotion consistent before and after someone reached the landing page. I designed email graphics and social advertising graphics that used the same visual direction, product messaging, and call-to-action style as the page.
This helped the promotion feel connected across different digital touchpoints instead of looking like separate pieces.
The supporting graphics were designed to match the landing page instead of feeling like separate one-off pieces. This helped the promotion keep the same visual direction across the advertisement, email, and final page experience.
Results
- Designed the landing page layout in Adobe XD
- Built the final landing page in ClickFunnels
- Created supporting email graphics
- Created social advertising graphics
- Kept the promotion visually consistent across page, email, and advertisements