Arnold Investigative Brand & Digital Presence
Designed the logo, website, and supporting brand materials for a new investigative services business, with a focus on building trust, improving local visibility, and establishing a professional digital presence within the High Desert market.
My Role:
Lead Designer (Brand, UI, and Digital Design)
Responsibilities:
Brand Identity • UX/UI Design • Website Design • Visual Direction • Content Structure • Local Presence Setup
Deliverables:
- Logo Design
- Website Design & Build
- Local S.E.O.
- Business Cards
- User Interface Design
- Digital Brand Presence
The Hard Part
The challenge was creating a professional and trustworthy digital presence for a newly established investigative services business while improving local discoverability within the High Desert market. The branding and website needed to feel credible, approachable, and easy to navigate for potential clients seeking sensitive or high-trust services.
Professional Brand Identity
The visual identity focused on creating a clean and professional brand presence that felt trustworthy without relying on overly cliché investigative industry styling.
Website & User Experience
The website was designed to present information clearly while creating a more approachable and professional experience for potential clients navigating sensitive services.
Local Search Visibility
Local S.E.O. efforts helped improve discoverability within the High Desert market, contributing to top 3 search visibility for relevant investigative service searches both during launch and over three years later.
Style Guide
The visual identity was designed to create a more professional and approachable presence while maintaining clarity and consistency across print and digital materials.
Color System
The color system was designed to support clarity, professionalism, and visual consistency across digital and print use. Colors were selected to reinforce trust and authority while remaining understated and durable over time.
Typography
Typography was selected to reflect the brand’s professional tone while remaining clean and readable across web and print applications. The system supports consistency without requiring ongoing updates.
The website was designed to support a more professional and approachable client experience while improving clarity, usability, and local discoverability across desktop and mobile layouts.
Results
-
Established a professional brand and digital presence for a new business
-
Created immediate credibility and trust for government and professional audiences
-
Delivered a stable, low-maintenance website that required no ongoing updates
-
Provided consistent branding across web and printed materials
-
Enabled local visibility through Google Business Profile setup